Political Ad Bans: an Opportunity for Brands
If you feel like you are tired of politics, I have bad news… it’s about to be all you see and hear about on commercials and digital ads through November. According to every prediction I have seen, political ad spend will roar higher this cycle and you'll have the...
Affordable Community Building Tactics
Building an audience on social media is a great way to grow your credibility (do you take anyone seriously that has little to know following on social media?) while opening up channels beyond email for your target audience to receive important updates. Many...
Leveraging Google Analytics Reports to Meet Your Business Goals
Finding the right platform to help measure your business success is crucial. When it comes to interacting with your website and apps, Google Analytics Reports can help you better understand your customers and how they meet your demand from start to finish. Determine...
Benefits of a User Generated Content Strategy
Building and executing a marketing campaign for your business can be costly and taxing on staff resources. With the right approach, you can successfully employ a low-cost strategy utilizing content generated from your consumers, known as user generated content or UGC,...
Selecting Demand Side Platform or DSP Partners
Whether you’re ready to graduate from Google Ads and Meta or you’re attracted to exciting new channels, selecting a demand side platform (DSP) partner to manage your programmatic journey is probably the most challenging process a marketing organization can undertake....
How to Set Up Google Tag Manager Event Tracking for Ninja Forms
Your website is the hub for your clients' business interactions; tracking those transactions is imperative for understanding what works and what doesn’t. Ninja Forms is a plug-in frequently lauded on WordPress sites for its easy-to-use platform, but like any form...
Connecting the Digital Dots – Scaling Your Digital Marketing
Most internal marketing organizations have a scale issue. It doesn’t matter if you’re a mom and pop or Fortune 500 brand. While the size and scope of your organization might be different, every company is facing three key issues: Marketing has become highly technical...
Two Simple Ways To Improve Your Digital Marketing Today
While there is no “easy button” in marketing, here are two things you can kick off today that can give a boost to your digital marketing efforts. Test A New Platform The digital media landscape is changing. More people are spending time online across a more diverse...
Building an Online Community and Why It’s Vital To Your Digital Strategy
Let's talk about building an online community... Since the dawn of the digital era building, a high-quality email list has been the foundation of any marketing strategy. Not only does the ROI from email beat every other channel, but the email address has also become...
Fragmentation Continues in Ad Tech
Two major announcements shook the digital advertising market. First, Disney announced a new partnership, bringing its inventory to The Trade Desk. Included in the deal is Disney's immense 1st party data that will bolster The Trade Desks Unified ID program. It is a...