by Denae Luna | Sep 10, 2025 | Company News, Programmatic
In today’s fragmented digital advertising landscape, media buyers face a persistent challenge: how do you ensure your carefully crafted audience data actually reaches the right people through high-quality channels? Too often, sophisticated data activation strategies fall short when activated against subpar inventory and fraudulent traffic.
We’re excited to introduce our solution to this fundamental problem: the Curated Audience Network.
The Perfect Marriage of Data and Inventory
The Curated Audience Network ensures audience data is activated against validated, high quality inventory at scale. It is the yin to high quality data’s yang. This approach recognizes that effective digital advertising requires both components working in harmony—exceptional audience insights paired with premium, brand-safe environments where those insights can drive real results.
Why This Matters Now
The open web represents enormous opportunity, but navigating it effectively requires more than just good data or premium inventory alone. Media buyers need a solution that brings both together seamlessly, eliminating the guesswork and inefficiency that comes from managing these components separately.
Curation has opened the door to innovation on the supply side, closer to the vital signal that media buyers covet for targeting the right audience. Unfortunately, we live in an industry where a lot of undifferentiated data providers are hard for media buyers to keep up with and fraudsters continue to drain a tremendous amount of money from media budgets.
The Curated Audience Network addresses these issues by integrating the Population Science SupplyShield solution with advertiser first party data and a vetted network of best of breed data providers. This allows media buyers peace of mind when activating their own data or if they are in need of 2nd or 3rd party data sources we can match them with a high quality source.
Ready to Streamline Your Media Activation?
Whether you’re a media buyer looking to activate media more efficiently, a high quality publisher with scaled first party data, or a high quality data provider wanting streamlined distribution, the Curated Audience Network offers a comprehensive solution that benefits everyone through improved efficiency and quality.
Contact our team to learn more about how the Curated Audience Network can help you achieve more efficient, effective campaigns.
The Curated Audience Network is now available through Population Science.
Learn More
by Population Science | Sep 10, 2019 | Company News
Company News – September 10, 2019
I’ve spent the last 12 years of my career working across all aspects of the advertising and marketing technology space, and the launch of Population Science reflects the culmination of my diverse experiences and passion for the digital ecosystem.
With Population Science, my focus will be providing programmatic media buying and data strategy services to clients who want to bring their customer acquisition practices up to speed with the latest and greatest in technology
Many of you will likely find yourself in one of these groups:
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You work for or with a brand that doesn’t know much (if anything) about programmatic
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You know about programmatic but have been priced out
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You don’t have the internal expertise or resources to launch/manage a campaign
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You feel like your data strategy could use a new perspective
If you can relate to any of these, I’d love to talk with you about how Population Science can help.
Through my time working in the space, I’ve identified a need for bringing programmatic technology to agencies who don’t have the platform or expertise to offer these services to their clients, as well as in-house marketing teams who cannot afford to find or hire direct talent to implement programmatic campaigns (or don’t know where to begin). Through partnerships with both agencies and in-house marketing divisions, I’m excited to help teams leverage new technology to bring the right message to the right audience on the right device at the right time.
I’m also passionate about sharing the power of this technology with small to medium-sized businesses who may have previously felt that they didn’t have the resources or expertise to implement something like connected TV or digital audio. As an entrepreneur myself, working with growing businesses is something I truly enjoy on a personal level, and I know from experience that even a modest budget, we can see mighty results.
I’ll be joined in this venture by my wife, Emily, who brings a wealth of experience as a brand and content strategist working for various agencies and in-house teams. Together, we look forward to evaluating your brand, marketing, programmatic and data strategy holistically and providing a seamless full-service experience from initial strategy to content creation and execution to analysis.
We’re ready to get started and we hope you are, too! Send me an email and let’s grab coffee or set up a call to chat about how we can help take your marketing to new heights.
Cheers!
Johnathan Barnes
Principal and Founder
