Why you should hire a programmatic consultant
Hiring a programmatic consultant can offer several advantages for businesses and advertisers looking to navigate the complex world of programmatic advertising. Here are some compelling reasons why you should consider hiring a programmatic consultant: 1....
Cookieless Targeting Options
Targeting digital ads without using cookies has become increasingly important due to privacy concerns and changes in regulations like the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), which have limited the use of...
Programmatic Supply Path Optimization: Why It Matters
Programmatic Supply Path Optimization (SPO) is a strategy used in digital advertising, particularly in programmatic advertising, to improve the efficiency and transparency of the supply chain. It involves optimizing the path through which digital ads are bought and...
Mastering Demand Side Platform or DSP Buying: Best Practices for Success
In the world of digital advertising, Demand Side Platforms (DSPs) have emerged as indispensable tools for advertisers looking to reach their target audience effectively and efficiently. These platforms offer a wealth of opportunities, but to make the most of them,...
The Benefits and Downsides of Switching from UA to GA4
GA4 (Google Analytics 4) has been released for some time now and if you use Universal Analytics, you’ve seen the pop-up prompting you to switch over. At Population Science, we’ve switched all of our clients over to GA4 to start collecting data as soon as we could, but...
Setting up your Google Ads Keyword Strategy
Picking out great keywords can be challenging, but it’s an important part of an overall successful Google Search campaign strategy. In this post, we discuss the different kinds of keywords you can use to target your audience. Think like your customer When it’s...
Common Marketing Mistakes with Chat GPT
There is no one-size-fits-all answer to this question, as the most common mistakes made by digital marketers can vary depending on their level of experience, the type of marketing they are doing, and the specific goals they are trying to achieve. However, some common...
ChatGPT Marketing Ideas
Check out this quick list of ChatGPT Marketing Ideas you can run with today: Customer Service: ChatGPT can be integrated into websites, messaging apps, or customer service platforms to provide instant support to customers and answer their queries in real-time. Content...
Why SEO Is Important for Your Google Dynamic Search Ads
Creating keyword lists for user searches that are relevant to your business can be challenging and time-consuming. Building ad creatives at scale and correctly matching them to each of your different landing pages can also be a demanding task. Did you know that Google...
Political Ad Bans: an Opportunity for Brands
If you feel like you are tired of politics, I have bad news… it’s about to be all you see and hear about on commercials and digital ads through November. According to every prediction I have seen, political ad spend will roar higher this cycle and you'll have the...