Bid Shading: The Basics
Bid shading is a technique used in programmatic advertising, specifically in real-time bidding (RTB) auctions, to optimize the price at which an advertiser is willing to bid for an ad impression. The goal of bid shading is to strike a balance between securing the ad...
So What is Programmatic, Really?
If you do a search on the definition of programmatic you will get a lot of different answers. If you ask someone in the digital space what programmatic is, you will get an even wider range of answers. While programmatic adoption continues to grow at a steady pace, one...
Programmatic Terms To Know: Bidstream
The bidstream, also known as bid requests or bid opportunities, is a fundamental component of programmatic advertising. It refers to the stream of data generated during the real-time bidding (RTB) auction process, where advertisers and their demand-side platforms...
Signal Loss in Programmatic Advertising
Signal loss in programmatic advertising refers to the loss or degradation of data and information as it passes through various components of the programmatic advertising ecosystem. This loss can occur at multiple stages within the advertising process, from data...
Don’t have Programmatic in your 2024 Plan? Here’s Why You Should Reconsider
Over the past five years I have had a lot of conversations with people about programmatic. I’m often surprised to learn that even many seasoned marketers have dismissed programmatic due to real or perceived obstacles. The reasoning for ignoring this incredibly...
10 Stats to Consider When Crafting Your Digital Strategy: Email Marketing Strategy
Email is powerful marketing tool. Email marketing allows you to keep your audience in the know about new products, announcements, and other important information. It also presents an opportunity to target and connect with leads, turning them into loyal customers....
Attributing ROI To Non-Clickable Media (CTV, DOOH, Audio)
Attributing Return on Investment (ROI) to Connected TV (CTV), Digital Out of Home (DOOH), and Streaming Audio ads can be challenging but essential for assessing the effectiveness of your advertising campaigns in these channels. To attribute ROI to these ad formats,...
What Are Cohorts And Why You Should Pay Attention
In digital marketing, cohorts refer to groups of users or customers who share common characteristics, behaviors, or attributes. Cohorts are used to segment a broader audience into smaller, more homogenous groups. These groups are typically defined based on specific...
Year End Digital Ad Audit Guidelines
Before making any changes or setting new goals, take the time to review and analyze your digital marketing campaign's performance over the last year. This analysis should comprehensively examine key performance indicators (KPIs), such as website traffic, conversion...
Integrating Programmatic into Search & Social
Integrating programmatic advertising into your paid search and paid social strategy can help you create a more holistic and effective digital advertising approach. Here are steps to integrate programmatic into your paid search and paid social campaigns: Set...