Can You Customize a DSP?

Can You Customize a DSP?

Demand Side Platforms (DSPs) often offer various levels of customization to better meet the specific needs of advertisers and marketers. The extent and nature of these customizations can vary significantly from one DSP to another, but here are some common areas where...

Demand Side Platform Buyer Guide

Demand Side Platform Buyer Guide

You are ready to take your digital marketing program to the next level with programmatic media buying via a DSP. Congratulations! The first step in your process is finding the right DSP for your organization. Unfortunately, it is a very time-consuming process of...

Ads.txt: The Lowdown

Ads.txt: The Lowdown

Ads.txt, which stands for "Authorized Digital Sellers," is an IAB (Interactive Advertising Bureau) initiative aimed at improving transparency and combating ad fraud in programmatic advertising. It is a text file that publishers and website owners can create and upload...

Get to Know the Amazon DSP

Get to Know the Amazon DSP

Amazon DSP (Demand-Side Platform) is a programmatic advertising platform offered by Amazon that allows advertisers to reach audiences both on and off the Amazon platform. It offers several unique features and advantages compared to some of its competitors in the...

Header Bidding: The Basics

Header Bidding: The Basics

Header bidding, also known as header auction or pre-bidding, is a programmatic advertising technique used to improve the efficiency and transparency of the ad auction process on websites and apps. It allows publishers to offer ad inventory to multiple demand sources...

Bid Shading: The Basics

Bid Shading: The Basics

Bid shading is a technique used in programmatic advertising, specifically in real-time bidding (RTB) auctions, to optimize the price at which an advertiser is willing to bid for an ad impression. The goal of bid shading is to strike a balance between securing the ad...

So What is Programmatic, Really?

So What is Programmatic, Really?

If you do a search on the definition of programmatic you will get a lot of different answers. If you ask someone in the digital space what programmatic is, you will get an even wider range of answers. While programmatic adoption continues to grow at a steady pace, one...