SupplyShield Data Service: Terms of Use & Privacy Policy

Last Updated: 22 Sep 2025

Welcome to the SupplyShield Data Service (“Service”) provided by Population Science (“we,” “us,” “our”). This document governs your use of our data feeds, including our blocklists and high-risk data segments (collectively, the “Data”). By accessing or using the Data, you agree to these terms.

1. Terms of Use

1.1. License and Permitted Use

We grant you a limited, non-exclusive, non-transferable license to use the Data for the sole purpose of internal business operations, specifically for negative targeting in digital advertising campaigns to filter and block invalid traffic (“IVT”).

You are permitted to:

• Integrate the Data into Demand-Side Platforms (DSPs), Supply-Side Platforms (SSPs), and other ad-tech platforms for the purpose of creating exclusion lists or blocklists.
• Use the Data to analyze and improve the quality of your advertising traffic.

1.2. Restrictions on Use

You are expressly prohibited from:

• Reselling, sublicensing, or redistributing the Data in any form to any third party.
• Using the Data to identify, contact, or build a profile on any individual human being. The Data is provided exclusively for the identification of non-human or invalid traffic signals.
• Reverse-engineering, decompiling, or attempting to derive the proprietary methods or sources used to generate the Data.
• Publicly displaying or publishing the Data or any derivative analysis without our prior written consent.
• Using the Data for any unlawful purpose or in any manner that violates applicable laws or regulations.

1.3. Acknowledgment of Data Freshness

You acknowledge the dynamic nature of the Data. An IP address or other identifier flagged as a source of invalid traffic one day may be a source of legitimate traffic the next. Our Data is provided daily to ensure maximum freshness. Keeping blocklists active for extended periods without refreshing them may result in unnecessarily blocking legitimate users and reducing potential audience reach.

1.4. Disclaimer of Warranties

THE DATA IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT ANY WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. WE DO NOT GUARANTEE THE ACCURACY, COMPLETENESS, OR TIMELINESS OF THE DATA. YOUR USE OF THE DATA IS AT YOUR OWN RISK.

1.5. Limitation of Liability

IN NO EVENT SHALL POPULATION SCIENCE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION, LOSS OF PROFITS, DATA, OR OTHER INTANGIBLES, ARISING OUT OF OR RELATING TO YOUR USE OF, OR INABILITY TO USE, THE SERVICE OR THE DATA.

2. Privacy Policy

This section describes how we handle information in relation to the SupplyShield Service.

2.1. The Data We Provide (“Service Data”)

The SupplyShield Data consists of identifiers (such as IP addresses, Mobile Ad IDs, etc.) that our systems have associated with non-human, fraudulent, or otherwise invalid traffic. This Data is not intended to be, and should not be used as, Personally Identifiable Information (PII). We make no attempt to identify the individual human users behind these signals.

2.2. Information We Collect From You (“Client Data”)

To provide our Service, we may collect the following information from you:

• Contact Information: Names, email addresses, and phone numbers of your business contacts.
• Billing Information: Information required for invoicing and payment processing.
• Technical Information: Service account email addresses (e.g., for Google Cloud or AWS) required for us to deliver the Data to your designated storage location.

2.3. How We Use Your Information

We use the Client Data you provide solely for the following purposes:

• To deliver the SupplyShield Data service to you.
• To manage your account, provide customer support, and handle billing.
• To communicate with you about service updates, maintenance, and other account-related matters.

We do not sell or rent your Client Data to any third parties.

2.4. Data Security

We implement and maintain reasonable administrative, physical, and technical security safeguards to help protect your Client Data from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction.

3. General Provisions

3.1. Changes to These Terms

We reserve the right to modify these terms at any time. We will provide notice of any material changes by updating the “Last Updated” date at the top of this document. Your continued use of the Service after any changes constitutes your acceptance of the new terms.

3.2. Governing Law

These terms shall be governed by and construed in accordance with the laws of the State of Texas, without regard to its conflict of law principles.

3.3. Contact Us

If you have any questions about these terms, please contact us at info@populationscience.com.