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Holistic Approach to Media Quality

SupplyShield is the first S/IVT filter designed for prebid use with extension capabilities for postbuy analysis customized to each advertiser.

Powered by AI

Our AI models make SupplyShield™ an all-in-one optimization engine that constantly updates deals based upon real time performance data.

Beyond Vanity Metrics

Traditional validation partners look at easy to fool metrics like viewability and CTR to judge impression quality. This filters bots, fraud, and other games publishers play to provide perceived value while driving only impressions that actually provide value.

For Media Buyers
Current verification solutions for brand safety, viewability, IVT, and other forms of poor quality traffic do not work. Our curated marketplaces across top SSPs allow us to take the heavy lifting of defining the most direct paths to publishers, filter out poor quality traffic prebid, and quickly optimize out fraud, IVT, and other poor performing publishers.

For Data Providers

Your data will not perform well if your client is buying fraudulent and/or poor quality media. Enhance the value and performance of your data by partnering with the Managed Marketplace to ensure client satisfaction. 

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