Superior Invalid Traffic Validation
The old way to filter against invalid traffic has failed the open web. Our approach analyzes data from the entire web, within and outside of the bidstream, to identify that should not be bought. Our approach saves advertisers as much as 40% from waste while decreasing the carbon footprint and latency within the adtech ecosystem at large.
Powered by AI
Our AI models make SupplyShield™ an all-in-one optimization engine that constantly updates deals based upon real time performance data.
Beyond Vanity Metrics
Traditional validation partners look at easy to fool metrics like viewability and CTR to judge impression quality. This filters bots, fraud, and other games publishers play to provide perceived value while driving only impressions that actually provide value.
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