Access Customized Programmatic Private Marketplaces (PMPs) and Direct Deals with our DealMaker service.
We leverage technology and relationships to create more efficient and profitable advertising connections with the publishers your audiences spend time with.
Why Custom PMPs?
We are experts in the entire programmatic media ecosystem. We know supply, data, third party tools, creative, and the benefits and drawbacks of all major DSPs! There are several reasons why you need a programmatic expert in your corner to create better outcomes with your omni-channel, programmatic investment:
Exclusive Access to Premium Inventory
Connect with top-tier publishers in a controlled environment, ensuring your ads are placed alongside premium content.
Enhanced Targeting and Personalization
Utilize publisher 1PD for audience targeting that isn’t reliant on cookies, IP, or other mechanisms at risk to signal loss, increasing the effectiveness of your campaigns.
Improved Ad Performance and ROI
With less competition and more relevant placements, your ads perform better, leading to higher engagement rates and return on investment.
Transparency and Control
Know where your ads are placed and how they’re performing, giving you the control to optimize in real time.
Elevate Your Strategy with Programmatic Direct Deals
Direct Deals take your advertising strategy further by allowing direct negotiations on ad placements. This approach combines the efficiency of programmatic buying with the specificity of traditional direct sales. Here’s how your business benefits:
Guaranteed Inventory and Pricing
Secure your ad space and lock in pricing with agreements that ensure your campaigns run exactly as planned.
High Quality Placements
Directly negotiate placements on sites that are most relevant to your brand, ensuring your ads are seen by your target audience in a context that enhances your message.
Streamlined Buying Process
Simplify the ad buying process with automated technology, saving time and reducing the complexity of traditional negotiations.
Customizable and Flexible
Tailor your campaigns to meet specific marketing goals with the flexibility to adjust as those goals evolve.
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