BDEX

BDEX

BDEX solves the biggest problem in digital marketing and advertising – most identity data is corrupted by bots and ad fraud, with limits in tracking and privacy regulations, reaching the right people is increasingly difficult. We’re the only identity provider with a proprietary ID graph built from scratch that eliminates fake traffic before it reaches your campaigns. Top adtech platforms trust us as their identity backbone because we deliver greater visitor identification rates with greater accuracy and brands and agencies trust us because we guarantee their ads reach real people, not bots and clickfarms.

Benefits:

  1. Our White Paper research has shown that by removing IDs linked to ad fraud, we deliver 43%+ increased ROAS
  2. Across all of our case studies, conversion rates improved from 85%-220% using our audiences over incumbent sources.
  3. Our TV audiences have increased viewership reach by 42%

 

Custom Modeling:

Our custom audiences are built on the backbone of our identity graph enabling us to guarantee you reach only real people, no bots or click farms. Our modeling technology uses our vetted repository of over 2,000 consumer attributes and can be fine-tuned to your desired level of accuracy, often 85% or greater, ensuring you reach the right people every time.  Custom audiences can be provisioned within 24-48 hours depending on the platform destination.

 

Affinity Answers

Affinity Answers

Affinity Verified Data by Affinity Answers powers brands and advertisers with proven audience solutions—merging rich online behavioral data with the most robust social engagement signals available – sourcing true customer interest and intent from platforms like Facebook, Reddit, Instagram, and TikTok, including hashtags. Available to activate across Programmatic, CTV, Social, DOOH and Digital Audio, our data is proven to fuel higher engagement, stronger conversion rates, and deeper brand affinity.

 

The Facts:

  • Proven to outperform purchase data by more than 55%, studies consistently prove affinity data is a better indicator of future purchase behavior than past purchase.
  • Over 3,000 ready-to-activate syndicated segments and unlimited possibilities through custom audiences – average response rate within 24 hours.
  • More CASE STUDIES than any major data provider – 14 case studies across 12 major verticals

 

Custom Audiences:

Create truly one-of-a-kind audiences at scale. Affinity Data offers brands and advertisers limitless combinations of interest and intent combinations along with most relevant and trending hashtags delivering the ability to reach niche audiences at scale. If you can dream it, we can build it, just ask at cs@affinityanswers.com and we’ll respond on same business day and at most within 24 hours.

digiseg

digiseg

Digiseg connects digital advertising to real-world households — without cookies or tracking. Built with privacy at its core, Digiseg’s cohort-based data enables marketers to target and measure audiences based on real-world household characteristics, not personal data. It works across all devices, media types, and operating systems — including signal-poor environments like iOS, Safari, CTV, and audio — where other solutions fall short. Digiseg helps advertisers plan smarter, reach more people, and stay compliant in a privacy-first world.