Get to Know the Amazon DSP
Amazon DSP (Demand-Side Platform) is a programmatic advertising platform offered by Amazon that allows advertisers to reach audiences both on and off the Amazon platform. It offers several unique features and advantages compared to some of its competitors in the...
Rebroadcasting: The Dirty Secret of Digital Advertising
Rebroadcasting in programmatic advertising refers to the unauthorized or fraudulent practice of replaying ad impressions to artificially inflate ad performance metrics. It is a form of ad fraud that can harm advertisers in several ways: Fraudulent Impressions:...
Header Bidding: The Basics
Header bidding, also known as header auction or pre-bidding, is a programmatic advertising technique used to improve the efficiency and transparency of the ad auction process on websites and apps. It allows publishers to offer ad inventory to multiple demand sources...
Bid Shading: The Basics
Bid shading is a technique used in programmatic advertising, specifically in real-time bidding (RTB) auctions, to optimize the price at which an advertiser is willing to bid for an ad impression. The goal of bid shading is to strike a balance between securing the ad...
So What is Programmatic, Really?
If you do a search on the definition of programmatic you will get a lot of different answers. If you ask someone in the digital space what programmatic is, you will get an even wider range of answers. While programmatic adoption continues to grow at a steady pace, one...
Programmatic Terms To Know: Bidstream
The bidstream, also known as bid requests or bid opportunities, is a fundamental component of programmatic advertising. It refers to the stream of data generated during the real-time bidding (RTB) auction process, where advertisers and their demand-side platforms...
Signal Loss in Programmatic Advertising
Signal loss in programmatic advertising refers to the loss or degradation of data and information as it passes through various components of the programmatic advertising ecosystem. This loss can occur at multiple stages within the advertising process, from data...
Don’t have Programmatic in your 2024 Plan? Here’s Why You Should Reconsider
Over the past five years I have had a lot of conversations with people about programmatic. I’m often surprised to learn that even many seasoned marketers have dismissed programmatic due to real or perceived obstacles. The reasoning for ignoring this incredibly...
10 Stats to Consider When Crafting Your Digital Strategy: Email Marketing Strategy
Email is powerful marketing tool. Email marketing allows you to keep your audience in the know about new products, announcements, and other important information. It also presents an opportunity to target and connect with leads, turning them into loyal customers....
Attributing ROI To Non-Clickable Media (CTV, DOOH, Audio)
Attributing Return on Investment (ROI) to Connected TV (CTV), Digital Out of Home (DOOH), and Streaming Audio ads can be challenging but essential for assessing the effectiveness of your advertising campaigns in these channels. To attribute ROI to these ad formats,...