Retargeting – The Forgotten Tactic

Retargeting – The Forgotten Tactic

Programmatic - May 7, 2020 As I talk with clients and prospects about adapting to changing media consumption, one theme seems to be emerging: nobody is interested in talking about their retargeting strategy.  Reasons given include: Marketers have simply put...

Using Programmatic to Amplify Affiliate Strategies

Using Programmatic to Amplify Affiliate Strategies

Programmatic - March 2, 2020 Programmatic media buying and affiliate have a lot in common. Affiliates are constantly looking to recruit, retain, and optimize high quality publishers and influencers. Programmatic isn’t that much different. It’s all about leveraging...

Political Ad Bans an Opportunity for Brands

Political Ad Bans an Opportunity for Brands

Industry News - February 22, 2020 If you feel like you are tired of politics, I have bad news… it’s about to be all you see and hear about on commercials and digital ads through November. According to every prediction I have seen, political ad spend will roar higher...

Video To Play a Key Role in Post-Cookie Digital World

Video To Play a Key Role in Post-Cookie Digital World

Industry News - January 28, 2020 As Google plans to phase out 3rd party cookies in Chrome by 2022, there are a lot of unknowns that need to be sorted out in the next two years. With little in the way of answers for how retargeting, conversion tracking, attribution,...

Bold Predictions for the 2020s

Bold Predictions for the 2020s

Industry News - January 21, 2020 Innovation and change in the ad tech and mar tech spaces happened at a dizzying pace over the last decade. With the start of a new decade I fully expect the roller coaster ride to continue.  I’m making bold predictions about how ad...

So What is Programmatic, Really?

So What is Programmatic, Really?

Programmatic - November 1, 2019 If you do a search on the definition of programmatic you will get a lot of different answers. If you ask someone in the digital space what programmatic is, you will get an even wider range of answers. While programmatic adoption...

A New Chapter

A New Chapter

Company News - September 10, 2019 I’ve spent the last 12 years of my career working across all aspects of the advertising and marketing technology space, and the launch of Population Science reflects the culmination of my diverse experiences and passion for the...