Demand Side Platform Buyer Guide
You are ready to take your digital marketing program to the next level with programmatic media buying via a DSP. Congratulations! The first step in your process is finding the right DSP for your organization. Unfortunately, it is a very time-consuming process of...
Ads.txt: The Lowdown
Ads.txt, which stands for "Authorized Digital Sellers," is an IAB (Interactive Advertising Bureau) initiative aimed at improving transparency and combating ad fraud in programmatic advertising. It is a text file that publishers and website owners can create and upload...
Get to Know the Amazon DSP
Amazon DSP (Demand-Side Platform) is a programmatic advertising platform offered by Amazon that allows advertisers to reach audiences both on and off the Amazon platform. It offers several unique features and advantages compared to some of its competitors in the...
Rebroadcasting: The Dirty Secret of Digital Advertising
Rebroadcasting in programmatic advertising refers to the unauthorized or fraudulent practice of replaying ad impressions to artificially inflate ad performance metrics. It is a form of ad fraud that can harm advertisers in several ways: Fraudulent Impressions:...
Header Bidding: The Basics
Header bidding, also known as header auction or pre-bidding, is a programmatic advertising technique used to improve the efficiency and transparency of the ad auction process on websites and apps. It allows publishers to offer ad inventory to multiple demand sources...
Bid Shading: The Basics
Bid shading is a technique used in programmatic advertising, specifically in real-time bidding (RTB) auctions, to optimize the price at which an advertiser is willing to bid for an ad impression. The goal of bid shading is to strike a balance between securing the ad...
So What is Programmatic, Really?
If you do a search on the definition of programmatic you will get a lot of different answers. If you ask someone in the digital space what programmatic is, you will get an even wider range of answers. While programmatic adoption continues to grow at a steady pace, one...
Programmatic Terms To Know: Bidstream
The bidstream, also known as bid requests or bid opportunities, is a fundamental component of programmatic advertising. It refers to the stream of data generated during the real-time bidding (RTB) auction process, where advertisers and their demand-side platforms...
Signal Loss in Programmatic Advertising
Signal loss in programmatic advertising refers to the loss or degradation of data and information as it passes through various components of the programmatic advertising ecosystem. This loss can occur at multiple stages within the advertising process, from data...
Don’t have Programmatic in your 2024 Plan? Here’s Why You Should Reconsider
Over the past five years I have had a lot of conversations with people about programmatic. I’m often surprised to learn that even many seasoned marketers have dismissed programmatic due to real or perceived obstacles. The reasoning for ignoring this incredibly...