Connecting the Digital Dots – Scaling Your Digital Marketing
Most internal marketing organizations have a scale issue. It doesn’t matter if you’re a mom and pop or Fortune 500 brand. While the size and scope of your organization might be different, every company is facing three key issues: Marketing has become highly technical...
Two Simple Ways To Improve Your Digital Marketing Today
While there is no “easy button” in marketing, here are two things you can kick off today that can give a boost to your digital marketing efforts. Test A New Platform The digital media landscape is changing. More people are spending time online across a more diverse...
Building an Online Community and Why It’s Vital To Your Digital Strategy
Since the dawn of the digital era building, a high-quality email list has been the foundation of any marketing strategy. Not only does the ROI from email beat every other channel, but the email address has also become the gold standard in cross-channel audience...
Fragmentation Continues in Ad Tech
Two major announcements shook the digital advertising market. First, Disney announced a new partnership, bringing its inventory to The Trade Desk. Included in the deal is Disney's immense 1st party data that will bolster The Trade Desks Unified ID program. It is a...
10 Stats to Consider When Crafting Your Website Strategy
Your website is a pivotal asset of your business. A quality website is organized, easy to navigate, and inspires customers to conduct business with you. From design and content to user experience, no matter your industry, a top-notch website is crucial to the success...
4 Paid Media Stats to Know in 2022
The paid media landscape is always changing. While Google and Meta remain dominant, challengers such as TikTok and Amazon are rapidly taking market share. Brands are also getting into programmatic media buys to access new ways to engage audiences via connected TV,...
10 Stats to Consider When Crafting Your Digital Strategy: Social Media Strategy
Social media allows organizations to tell their story and connect with their audience. With a strong social media strategy and the ability to create engaging content, you can engage supporters and increase brand awareness, leading to overall success.
Channel & Tactic Spotlight: Connected TV, Contextual, Hyperlocal, & First-Party Data
Programmatic, Channel Spotlight, Tactic Spotlight - October 20, 2020 This blog post is the first in a series that will highlight channels, tactics, and the intersection of how to leverage both to create highly targeted programmatic campaigns. Today we highlight the...
Rise of The Private Marketplace
Programmatic - August 3, 2020 The dream of a fully open and accessible internet for digital advertisers has taken a lot of shots in the last few years. At this point, it's safe to say the digital ad buying landscape will remain fragmented for the foreseeable future....
Political Ground Game Goes Digital
Programmatic - June 22, 2020 With uncertainty around whether or not any traditional ground game will be feasible this cycle it is imperative that candidates build a cohesive digital ground game. Population Science is actively working with clients to deploy paid,...