Benefits of a User Generated Content Strategy

Benefits of a User Generated Content Strategy

Building and executing a marketing campaign for your business can be costly and taxing on staff resources. With the right approach, you can successfully employ a low-cost strategy utilizing content generated from your consumers, known as user generated content or UGC,...

Selecting a DSP Partner

Selecting a DSP Partner

Whether you’re ready to graduate from Google Ads and Meta or you’re attracted to exciting new channels, selecting a demand side platform (DSP) partner to manage your programmatic journey is probably the most challenging process a marketing organization can undertake....

Fragmentation Continues in Ad Tech

Fragmentation Continues in Ad Tech

Two major announcements shook the digital advertising market. First, Disney announced a new  partnership, bringing its inventory to The Trade Desk. Included in the deal is Disney's immense 1st party data that will bolster The Trade Desks Unified ID program. It is a...

4 Paid Media Stats to Know in 2022

4 Paid Media Stats to Know in 2022

The paid media landscape is always changing. While Google and Meta remain dominant, challengers such as TikTok and Amazon are rapidly taking market share. Brands are also getting into programmatic media buys to access new ways to engage audiences via connected TV,...