Mastering Demand Side Platform (DSP) Buying: Best Practices for Success
In the world of digital advertising, Demand Side Platforms (DSPs) have emerged as indispensable tools for advertisers looking to reach their target audience effectively and efficiently. These platforms offer a wealth of opportunities, but to make the most of them,...
The Benefits and Downsides of Switching from UA to GA4
GA4 (Google Analytics 4) has been released for some time now and if you use Universal Analytics, you’ve seen the pop-up prompting you to switch over. At Population Science, we’ve switched all of our clients over to GA4 to start collecting data as soon as we could, but...
Setting up your Google Ads Keyword Strategy
Picking out great keywords can be challenging, but it’s an important part of an overall successful Google Search campaign strategy. In this post, we discuss the different kinds of keywords you can use to target your audience. Think like your customer When it’s...
Fun with ChatGPT: Common Digital Marketing Mistakes
There is no one-size-fits-all answer to this question, as the most common mistakes made by digital marketers can vary depending on their level of experience, the type of marketing they are doing, and the specific goals they are trying to achieve. However, some common...
How Can ChatGPT Assist Marketers?
ChatGPT can assist marketers in a variety of ways, including: Customer Service: ChatGPT can be integrated into websites, messaging apps, or customer service platforms to provide instant support to customers and answer their queries in real-time. Content Generation:...
Good SEO can automate your Google Ads
Creating keyword lists for user searches that are relevant to your business can be challenging and time-consuming. Building ad creatives at scale and correctly matching them to each of your different landing pages can also be a demanding task. Did you know that...
Affordable Community Building Tactics
Building an audience on social media is a great way to grow your credibility (do you take anyone seriously that has little to know following on social media?) while opening up channels beyond email for your target audience to receive important updates. Many...
Leveraging Google Analytics to Meet Your Business Goals
Finding the right platform to help measure your business success is crucial. When it comes to interacting with your website and apps, Google Analytics can help you better understand your customers and how they meet your demand from start to finish. Determine Your...
Benefits of a User Generated Content Strategy
Building and executing a marketing campaign for your business can be costly and taxing on staff resources. With the right approach, you can successfully employ a low-cost strategy utilizing content generated from your consumers, known as user generated content or UGC,...
Selecting a DSP Partner
Whether you’re ready to graduate from Google Ads and Meta or you’re attracted to exciting new channels, selecting a demand side platform (DSP) partner to manage your programmatic journey is probably the most challenging process a marketing organization can undertake....