4 Paid Media Stats to Know in 2022
The paid media landscape is always changing. While Google and Meta remain dominant, challengers such as TikTok and Amazon are rapidly taking market share. Brands are also getting into programmatic media buys to access new ways to engage audiences via connected TV,...
10 Stats to Consider When Crafting Your Digital Strategy: Social Media Strategy
Social media allows organizations to tell their story and connect with their audience. With a strong social media strategy and the ability to create engaging content, you can engage supporters and increase brand awareness, leading to overall success.
Connected TV, Contextual, Hyperlocal, & First-Party Data
Today we highlight the Connected TV (CTV) channel along with the contextual, hyperlocal and first-party targeting tactics. Channel Connected TV (CTV) is video inventory that is streamed from an internet connection. The connection is made via a streaming device like a...
Rise of The Private Marketplace
The dream of a fully open and accessible internet for digital advertisers has taken a lot of shots in the last few years. At this point, it's safe to say the digital ad buying landscape will remain fragmented for the foreseeable future. So how can we make the digital...
Political Ground Game Goes Digital
With uncertainty around whether or not any traditional ground game will be feasible this cycle it is imperative that candidates build a cohesive digital ground game. Population Science is actively working with clients to deploy paid, owned, and earned media strategies...
Retargeting – The Forgotten Tactic
As I talk with clients and prospects about adapting to changing media consumption, one theme seems to be emerging: nobody is interested in talking about their retargeting strategy. Reasons given include: Marketers have simply put retargeting on cruise control using...
Using Programmatic to Amplify your Affiliate Strategy
Programmatic media buying and affiliate strategy have a lot in common. Affiliates are constantly looking to recruit, retain, and optimize high quality publishers and influencers. Programmatic isn’t that much different. It’s all about leveraging data to identify and...
Digital Video To Play a Key Role in Post-Cookie World
As Google plans to phase out 3rd party cookies in Chrome by 2022, there are a lot of unknowns that need to be sorted out in the next two years. With little in the way of answers for how retargeting, conversion tracking, attribution, and 3rd party data targeting will...
Bold Predictions for the 2020s
Industry News - January 21, 2020 Innovation and change in the ad tech and mar tech spaces happened at a dizzying pace over the last decade. With the start of a new decade I fully expect the roller coaster ride to continue. I’m making bold predictions about how ad...
Twitter Pulls the Plug on Political Ads: What This Means Going Forward
Industry News - October 31, 2019 In a shocking move Jack Dorsey conveniently took to Twitter and announced that his company will no longer allow political and issue-based ads (click here to view the thread). My instant reaction was disappointment. I always had Twitter...