Running ads efficiently on more than one Demand Side Platform (DSP) requires a strategic approach that optimizes time, resources, and budget while maximizing reach and performance. Here are several best practices to consider when running in multiple demand side...

A Demand Side Platform (DSP) determines what to bid for each ad impression using a complex process that takes into account several factors. Here's a simplified breakdown of how this works:   Advertiser Input - Campaign Objectives: The DSP considers the goals of...

A Demand Side Platform (DSP) is a sophisticated piece of advertising technology that automates the purchase and management of digital ad campaigns across multiple sources of inventory. DSPs are designed to streamline the digital advertising process for advertisers,...

For small businesses looking to leverage a Demand Side Platform (DSP), the focus is typically on finding a solution that is cost-effective, user-friendly, and suitable for the scale of their operations. Here are some key factors that small businesses should consider...

  Demand Side Platforms (DSPs) and Supply Side Platforms (SSPs) are two critical components in the programmatic advertising ecosystem, each serving opposite sides of the market.   Demand Side Platforms (DSPs)   DSPs are software platforms used by...

Demand Side Platforms (DSPs) often offer various levels of customization to better meet the specific needs of advertisers and marketers. The extent and nature of these customizations can vary significantly from one DSP to another, but here are some common areas where...

Demand Side Platforms (DSPs) and Data Management Platforms (DMPs) are both critical components of the digital advertising ecosystem, but they serve different functions. There is a difference between a demand side platform and a data management platform:    Demand...

Planning how to implement a Demand Side Platform (DSP) into your digital advertising strategy involves a multi-faceted approach, including technical setup, team training, data integration, and strategic planning. Here's a high-level overview of how a business might...

You are ready to take your digital marketing program to the next level with programmatic media buying via a DSP. Congratulations! The first step in your process is finding the right DSP for your organization. Unfortunately, it is a very time-consuming process of...

Ads.txt, which stands for "Authorized Digital Sellers," is an IAB (Interactive Advertising Bureau) initiative aimed at improving transparency and combating ad fraud in programmatic advertising. It is a text file that publishers and website owners can create and upload...