What Exactly is Retail Media?

What Exactly is Retail Media?

A Retail Media Network (RMN) is a platform that allows retailers to monetize their websites and apps by offering advertising space to brands, which can then promote their products directly to consumers within the retail environment. These networks leverage the...

Can You Customize a DSP?

Can You Customize a DSP?

Demand Side Platforms (DSPs) often offer various levels of customization to better meet the specific needs of advertisers and marketers. The extent and nature of these customizations can vary significantly from one DSP to another, but here are some common areas where...