Can You Customize a DSP?

Can You Customize a DSP?

Demand Side Platforms (DSPs) often offer various levels of customization to better meet the specific needs of advertisers and marketers. The extent and nature of these customizations can vary significantly from one DSP to another, but here are some common areas where...

Demand Side Platform Buyer Guide

Demand Side Platform Buyer Guide

You are ready to take your digital marketing program to the next level with programmatic media buying via a DSP. Congratulations! The first step in your process is finding the right DSP for your organization. Unfortunately, it is a very time-consuming process of...

Ads.txt: The Lowdown

Ads.txt: The Lowdown

Ads.txt, which stands for "Authorized Digital Sellers," is an IAB (Interactive Advertising Bureau) initiative aimed at improving transparency and combating ad fraud in programmatic advertising. It is a text file that publishers and website owners can create and upload...