Fragmentation Continues in Ad Tech

Fragmentation Continues in Ad Tech

Two major announcements shook the digital advertising market. First, Disney announced a new  partnership, bringing its inventory to The Trade Desk. Included in the deal is Disney's immense 1st party data that will bolster The Trade Desks Unified ID program. It is a...

4 Paid Media Stats to Know in 2022

4 Paid Media Stats to Know in 2022

The paid media landscape is always changing. While Google and Meta remain dominant, challengers such as TikTok and Amazon are rapidly taking market share. Brands are also getting into programmatic media buys to access new ways to engage audiences via connected TV,...

Rise of The Private Marketplace

Rise of The Private Marketplace

Programmatic - August 3, 2020 The dream of a fully open and accessible internet for digital advertisers has taken a lot of shots in the last few years. At this point, it's safe to say the digital ad buying landscape will remain fragmented for the foreseeable future....

Political Ground Game Goes Digital

Political Ground Game Goes Digital

Programmatic - June 22, 2020 With uncertainty around whether or not any traditional ground game will be feasible this cycle it is imperative that candidates build a cohesive digital ground game. Population Science is actively working with clients to deploy paid,...