Introducing the Curated Audience Network: Where Quality Data Meets Premium Inventory
In today's fragmented digital advertising landscape, media buyers face a persistent challenge: how do you ensure your carefully crafted audience data actually reaches the right people through high-quality channels? Too often, sophisticated data activation strategies...
Understanding Invalid Traffic (IVT) – Fundamentals
What is Invalid Traffic? Invalid traffic encompasses any activity that doesn't come from a genuine user with legitimate interest. The digital advertising industry categorizes IVT into two main types: General Invalid Traffic (GIVT) Known Data Center Traffic Definition:...
Curious about curation? A Guide For Understanding & Capitalizing On The Future Of Media Activation
Overview When buying digital media most resources go into the inputs of the ad buying process...
The End of the Open Web & Programmatic’s Rebirth
People love to drop hot takes in adtech so I promise the title of this post might lean into clickbait, but I’m not predicting the end of programmatic or even the open web. I am, however, predicting how open web media is accessed will be dramatically different very...
Did The Trade Desk Just “SLAAP” The Supply Side?
At this point it isn’t a secret that the programmatic ecosystem has done an abysmal job with brand safety and supply quality. It also is pretty clear that The Trade Desk is doing whatever it can to distance themselves from the DSP pack. While The Trade Desk is clearly...
How Programmatic Thrives in the Future
As the hopes and dreams of a truly open internet come crashing down around the adtech industry, is there any chance that a truly independent ecosystem can not only survive, but thrive in an era of privacy, walled gardens, and domination by a handful of key players? I...
What Exactly is Retail Media?
A Retail Media Network (RMN) is a platform that allows retailers to monetize their websites and apps by offering advertising space to brands, which can then promote their products directly to consumers within the retail environment. These networks leverage the...
How Transparency Reduces Programmatic Costs
Transparency that comes via in-housing programmatic media buys plays a pivotal role in reducing costs and increasing the efficiency of digital advertising campaigns. This transparency pertains to the visibility into the entire process of buying and selling media,...
The Strategic Advantages of In-Housing Programmatic Media Buying
In the ever-evolving digital advertising landscape, the shift towards in-housing programmatic media buying is becoming increasingly popular among brands seeking greater control, transparency, and efficiency in their advertising efforts. This move not only signifies a...
Running In Multiple Demand Side Platforms
Running ads efficiently on more than one Demand Side Platform (DSP) requires a strategic approach that optimizes time, resources, and budget while maximizing reach and performance. Here are several best practices to consider when running in multiple demand side...