BDEX solves the biggest problem in digital marketing and advertising – most identity data is corrupted by bots and ad fraud, with limits in tracking and privacy regulations, reaching the right people is increasingly difficult. We’re the only identity provider with a proprietary ID graph built from scratch that eliminates fake traffic before it reaches your campaigns. Top adtech platforms trust us as their identity backbone because we deliver greater visitor identification rates with greater accuracy and brands and agencies trust us because we guarantee their ads reach real people, not bots and clickfarms.
Benefits:
- Our White Paper research has shown that by removing IDs linked to ad fraud, we deliver 43%+ increased ROAS
- Across all of our case studies, conversion rates improved from 85%-220% using our audiences over incumbent sources.
- Our TV audiences have increased viewership reach by 42%
Custom Modeling:
Our custom audiences are built on the backbone of our identity graph enabling us to guarantee you reach only real people, no bots or click farms. Our modeling technology uses our vetted repository of over 2,000 consumer attributes and can be fine-tuned to your desired level of accuracy, often 85% or greater, ensuring you reach the right people every time. Custom audiences can be provisioned within 24-48 hours depending on the platform destination.
