BDEX solves the biggest problem in digital marketing and advertising – most identity data is corrupted by bots and ad fraud, with limits in tracking and privacy regulations, reaching the right people is increasingly difficult. We’re the only identity provider with a proprietary ID graph built from scratch that eliminates fake traffic before it reaches your campaigns. Top adtech platforms trust us as their identity backbone because we deliver greater visitor identification rates with greater accuracy and brands and agencies trust us because we guarantee their ads reach real people, not bots and clickfarms.
Benefits:
Our White Paper research has shown that by removing IDs linked to ad fraud, we deliver 43%+ increased ROAS
Across all of our case studies, conversion rates improved from 85%-220% using our audiences over incumbent sources.
Our TV audiences have increased viewership reach by 42%
Custom Modeling:
Our custom audiences are built on the backbone of our identity graph enabling us to guarantee you reach only real people, no bots or click farms. Our modeling technology uses our vetted repository of over 2,000 consumer attributes and can be fine-tuned to your desired level of accuracy, often 85% or greater, ensuring you reach the right people every time. Custom audiences can be provisioned within 24-48 hours depending on the platform destination.
Affinity Verified Data by Affinity Answers powers brands and advertisers with proven audience solutions—merging rich online behavioral data with the most robust social engagement signals available – sourcing true customer interest and intent from platforms like Facebook, Reddit, Instagram, and TikTok, including hashtags. Available to activate across Programmatic, CTV, Social, DOOH and Digital Audio, our data is proven to fuel higher engagement, stronger conversion rates, and deeper brand affinity.
The Facts:
Proven to outperform purchase data by more than 55%, studies consistently prove affinity data is a better indicator of future purchase behavior than past purchase.
Over 3,000 ready-to-activate syndicated segments and unlimited possibilities through custom audiences – average response rate within 24 hours.
More CASE STUDIES than any major data provider – 14 case studies across 12 major verticals
Custom Audiences:
Create truly one-of-a-kind audiences at scale. Affinity Data offers brands and advertisers limitless combinations of interest and intent combinations along with most relevant and trending hashtags delivering the ability to reach niche audiences at scale. If you can dream it, we can build it, just ask at cs@affinityanswers.com and we’ll respond on same business day and at most within 24 hours.
Digiseg connects digital advertising to real-world households — without cookies or tracking. Built with privacy at its core, Digiseg’s cohort-based data enables marketers to target and measure audiences based on real-world household characteristics, not personal data. It works across all devices, media types, and operating systems — including signal-poor environments like iOS, Safari, CTV, and audio — where other solutions fall short. Digiseg helps advertisers plan smarter, reach more people, and stay compliant in a privacy-first world.
In today’s fragmented digital advertising landscape, media buyers face a persistent challenge: how do you ensure your carefully crafted audience data actually reaches the right people through high-quality channels? Too often, sophisticated data activation strategies fall short when activated against subpar inventory and fraudulent traffic.
We’re excited to introduce our solution to this fundamental problem: the Curated Audience Network.
The Perfect Marriage of Data and Inventory
The Curated Audience Network ensures audience data is activated against validated, high quality inventory at scale. It is the yin to high quality data’s yang. This approach recognizes that effective digital advertising requires both components working in harmony—exceptional audience insights paired with premium, brand-safe environments where those insights can drive real results.
Why This Matters Now
The open web represents enormous opportunity, but navigating it effectively requires more than just good data or premium inventory alone. Media buyers need a solution that brings both together seamlessly, eliminating the guesswork and inefficiency that comes from managing these components separately.
Curation has opened the door to innovation on the supply side, closer to the vital signal that media buyers covet for targeting the right audience. Unfortunately, we live in an industry where a lot of undifferentiated data providers are hard for media buyers to keep up with and fraudsters continue to drain a tremendous amount of money from media budgets.
The Curated Audience Network addresses these issues by integrating the Population Science SupplyShield solution with advertiser first party data and a vetted network of best of breed data providers. This allows media buyers peace of mind when activating their own data or if they are in need of 2nd or 3rd party data sources we can match them with a high quality source.
Ready to Streamline Your Media Activation?
Whether you’re a media buyer looking to activate media more efficiently, a high quality publisher with scaled first party data, or a high quality data provider wanting streamlined distribution, the Curated Audience Network offers a comprehensive solution that benefits everyone through improved efficiency and quality.
Contact our team to learn more about how the Curated Audience Network can help you achieve more efficient, effective campaigns. To learn more about our launch partners click here.
The Curated Audience Network is now available through Population Science.
Invalid traffic encompasses any activity that doesn’t come from a genuine user with legitimate interest. The digital advertising industry categorizes IVT into two main types:
General Invalid Traffic (GIVT)
Known Data Center Traffic
Definition: Automated traffic originating from identified data center IP ranges
Impact: While these centers serve legitimate purposes like web hosting and cloud services, their traffic should not count toward ad impressions
Common examples: AWS, Google Cloud, and Azure infrastructure traffic
Detection: Usually identifiable through IP range verification
Search Engine Spiders and Crawlers
Purpose: Automated programs that index web content for search engines
Identification: Usually declare themselves through user-agent strings
Key players: GoogleBot, BingBot, and other major search engine crawlers
Legitimate but invalid: Essential for the web but should not count as ad views
Non-human Traffic from Known Sources
Types: Monitoring tools, availability checkers, and security scanners
