We allow you to take control of targeting your high value cohort data outside of the Google ecosystem.
Omnichannel Cohort Activation
Highly valuable cohort data gets trapped in your analytics platform. We make this data actionable in addition to your other first party data for modeling your ideal target audience across all channels.
Independent Research and Insights
Our research and data from the supply side allows us to dig deeper to find niche marketplaces that outperform one-size-fits-none deals from other sources.
Improved Ad Performance and ROI
Our deals target inventory with a high propensity to start or continue a customer journey. More relevant placements increases your return on ad spend!
Data Activation Simplified
Streamline your ad campaigns with effortless data activation. Integrate DSP or deal data seamlessly, create personalized targeting, optimize performance, and deliver relevant ads to the right audience.
How It Works
STEP 1
Website visitor traffic data is obtained and logged.
STEP 2
Analytics/cohort data is extracted for a more comprehensive understanding of your ideal audience.
STEP 3
Data is activated in your DSP or via a Deal ID protected by SupplyShield™
to test Active Audience today!Â
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