Your website is a pivotal asset of your business. A quality website is organized, easy to navigate, and inspires customers to conduct business with you. From design and content to user experience, no matter your industry, a top-notch website is crucial to the success of your business.
We’ve been sharing useful data in our Stats to Consider When Crafting Your Digital Strategy series. Previously we shared Social Media Marketing and Email Marking statistics. To keep helping you craft a high-quality digital strategy, here are 10 website statistics you need to know.
1. 94% of first impressions relate to your site’s web design
First impressions matter. You don’t want a potential customer to be turned off at first glance due to a poor design. Invest in a high-quality web design that is a reflection of your high-quality business.
2. 89% of consumers shop with a competitor after a poor user experience
It only takes one bad experience for a customer to swear off a business for good. Provide seamless online experience that keeps your customers on your site and in your corner.
3. 74% of users are more likely to return to mobile-friendly websites
We’ve said it before- optimizing for mobile is crucial to the success of your business. Customers are accessing information on their phones daily, so it is essential that your website fits their mobile needs. Bonus stat: In 2018, mobile ecommerce revenue accounted for 50%of total U.S. e-commerce revenue.
4. 47% of Users expect a maximum of 2 seconds loading time for an average website
Customer’s patience isn’t always high- and frustrated customers leads to abandonment. Don’t allow something like loading time turn customers away from your site.
5. Slow-loading websites lead to a $2.6 billion revenue loss each year
Customer abandonment has its repercussions. Investing in a website that prioritizes high speed loading times helps ensure your customers are satisfied with their digital journey.
6. Users spend 88% more time on pages with videos
The more time spent on your site, the more likely someone is to make a purchase. Video content can be used to grab users’ attention, provide information, and keep your customers engaged on your site.
7. 77% of agencies believe that a bad website User Experience is a weakness for their clients.
This statistic shows there’s major room for improvement when it comes to user experience. Poor user experience leaves customers confused and irritated, making it more likely for them to abandon your site. In turn, a stellar user experience builds trust and helps ensure there’s nothing standing in the way from creating long lasting support.
8. It takes 2.6 seconds for a user’s eyes to land on the area of a website that most influences their first impression
Your website design should be balanced. Consistency, cohesiveness, and functionality contribute to a quality website design. We recommended checking out industry leader’s website to gauge what web designs repeatedly perform well.
9. Users spend an average of 5.59 seconds looking at a website’s written content
Written content is important, but 5.59 seconds isn’t very long. It is crucial to provide your customers with the important information they need to know in a quick and concise way so they are getting the most out of their online experience.
10. 70% of small business websites lack a Call to Action (CTA) on their homepage
Providing a clear call to action on your homepage gives your customers the guidance to understand what it is you’re wanting them to do next. Call to actions inspire your customers to spend more time on your site, further conduct business, leading to overall success.
A quality website is at the core of a quality business. Invest in a website that tells your story, is well-designed, and is user friendly to set yourself and your customers to be as successful as possible.