Our solutions help create and maintain efficient media marketplaces that improve outcomes.

Our solutions help buyers create and maintain efficient media marketplaces that improve outcomes.

Solutions

SupplyShield

The open web continues to be rife with invalid traffic (IVT) as traditional methods fail to provide a quality solution. Our approach aggregates signal from across the web that identifies all forms of IVT, blocks it, and adds substantial value to buyers as well as the programmatic ecosystem at large.

Curated Audience Network

Even the best audience targeting strategy cannot compensate for activating against fraudulent and/or poor quality inventory. We combine our SupplyShield data with audience data to creat a curated marketplace for buyers and data providers to thrive at scale.

Solutions

SupplyShield

The open web continues to be rife with invalid traffic (IVT) as traditional methods fail to provide a quality solution. Our approach aggregates signal from across the web that identifies all forms of IVT, blocks it, and adds substantial value to buyers as well as the programmatic ecosystem at large.

Curated Audience Network

Even the best audience targeting strategy cannot compensate for activating against fraudulent and/or poor quality inventory. We combine our SupplyShield data with audience data to creat a curated marketplace for buyers and data providers to thrive at scale.

Bring Simplicity To The Chaos

When you integrate your ecosystem with Population Science, the need to vet, manage, and integrate with an endless amount of vendors is drastically diminished. We make programmatic easy and efficient for everyone.